Are you giving your profits away? Is your business online - Do you realize how valuable an online presence is? It is 24/7 * inexpensive* advertising for your business. Thousands of online buyers could be overlooking your business-shopping cart if you are not online!

Everyday consumers are searching the Internet for products and services located in their area or for online sales.

1. Customers search for business names.

2. Customers search for business locations.

3. Customers search for business policies information: including products and services guarantees.

4. Customers search for contact information and contact phone numbers.

5. Customers search for About Us – What you business is all about. Who owns the business?

The first steps to take to make your business an online presence is:

1. Buying your domain name
2. Find a reliable website designer that not only knows how to design a website but knows how to market your website with search engine keywords.
3. Find a reliable hosting service. (see yahoo hosting for business )
4. Know how to hold the keys to your online website including logging in you hosting account.
5. Submit your business website homepage and site map to major search engines.
6. Keep your website updated.

Six things that your business website should have.

Six pages including: home page, about us page, contact us page, policy page, link page and site map page.

*Website Search engine keyword tips:

1. Buy a domain name that makes keyword sense.

2. Search engines like text. It helps them help consumers find out more about your business. Such as: I sell apples.

Tell them more about how you sell apples.

Press Release Tip: You might want to do a couple of press releases to promote your business and ad the PR links to your About Us page. Most of what is on your website can be use to write a press release. Some press release services are free. Press releases are a good way for the news reporters to find about your business.

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Importace of Link Exchanging

Most of my traffic comes in from sites that I exchange important text links with. Some of my traffic comes back to my site just to visit my useful directory. The whole concept of link exchanging is to allow your visitors to know you have reviewed other sites and have found them to be useful. They rely on your opinion to know you are not sending them to a site loaded with pop ups and Spam.

If you are afraid of people leaving your websites at your link exchange page - try having your links open to new window. If you have a really good site people will just click the back button. .

Here is a good example to get better link exchanging without losing business. .

Try to exchange links with sites that are like your site - but not with sites that are selling the same thing you are..

Trying to find new customers? Even if you customer base to selling health food products to middle age people think about what other online business tend to deal with middle age people. .

Think about the age group your customers are.

For example if you know your business deals with middle age people you will probably note that age group likes to take exercise classes at health clubs. .

So you will want to think about link exchange at the local health club.

This way not only are you giving them good sites to visit you are also allowing other business owners a change to have visitors know your site is good since you have agreed and reviewed each others important business information. .

Trust to know you care where you are sending them next.

Remember to always put a disclaimer at the bottom of your page that you are not responsible for anything once they leave your site. (In a nice way) .

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About The Author
Resource: Jane Sadowy is the CEO of Award Internet Marketing, a company that helps businesses promote, attain customers with powerful networking, website trust issues, affordable web hosting, reviews web businesses applying for the “Trust In Business” awards and provides search engine help. For more information on The Award Internet Marketing Elite Membership services visit Award Internet Marketing Jane Sadowy is Founder of Swaphandmedowns.com Free Used Fashions as well. She is International Ambassador of New Jersey of I.V.W.C.C and an Active Member of NJAWBO/NAWBO. © Copyright 2003 - 2005 Jane Sadowy - All rights reserved.

Learn more about branding your business and business website presence

Web Master Yellow Pages Branding article by Jane Sadowy